Our First “Intelligent Living Mums” Workshop
We had a really exciting day today when we were involved in the first of a series of “Intelligent Living Mums” workshops.
Panasonic has launched an interactive blogger program that aims to understand the ever changing needs of today’s busy family life, introducing the concept of ”Intelligent Living Mums” to UK bloggers community.
The non-conventional initiative to communicate directly to mum bloggers started during the BritMums Live! Event in June, where Panasonic show-cased unique features from their range of innovative Home Appliances and Personal Care products. Based upon their common wish to have everyday tasks made easier, the relevance of their blog and their frank approach to life, ten mum bloggers were carefully selected and invited to join Panasonic’s blogger outreach program ”Intelligent Living Mums”.
The program, which involves a series of workshops held at Panasonic’s UK Home Appliance Innovation Centre in Bracknell, focuses on linking the advanced technology available in Panasonic products to real-life solutions making mums’ everyday tasks easier. The ”Intelligent Living Mums” will have the opportunity to try, judge and put to test the entire range of Home Appliances and Personal Care products from Panasonic, while also discovering the meaning behind Panasonic’s almost a century old philosophy ”Ideas for life”.
”Intelligent Living Mums” workshops will bring together the following complementary elements:
- Panasonic’s full range of Home Appliances including: microwave ovens, bread makers, small kitchen appliances, irons, washing machines, tumble dryers, vacuum cleaners, refrigerators and Personal Care products such as: shavers, epilators, oral care products and more.
- Ten active-loving-busy-blogging mums, to discuss, question and feedback on today’s parents personal and family needs.
This great event was appreciated by our guest bloggers and we were able to demonstrate the link between the advanced technology available in Panasonic products and real-life solutions, making mums’ everyday tasks easier. At the same time we were able to gather valuable feedback on the needs of today’s busy mums for future development.
The Kitchen Team
